About Us

Work with me, Craig Ettinger, the person behind Rise & Shine, to achieve your most pressing business objectives.

I’m a strategic-minded and data-driven finance and operations executive with a proven track record of driving revenue and profitability, launching digital products and building audiences across multiple platforms. I’ve held a variety of senior operating roles at Time Inc, Athlon Media and Conde Nast, where I directly managed teams across finance, digital product development, online marketing, audience growth and business development. Early in my career, I spent nearly three years in media & telecommunications investment banking.

As an entrepreneur, I spent three years creating and running my own mobile application called Tastebud that helped tens of thousands of consumers share and discover great entertainment content. And, over the past 18 months, I launched and have been running the website, social media accounts and all other marketing and customer engagement for Dough on the Go, an online donut and bagel delivery business started by a local chef.

In my spare time, I’m an active member of the Board of Directors of LMC Media, a not-for-profit community media organization serving residents of Larchmont and Mamaroneck in Westchester County NY.

I have an MBA from Wharton and graduated magna cum laude from Syracuse University.